Outbound sequencing for SaaS teams that can't justify Outreach pricing
Multi-step email sequences, prospect management, and engagement analytics — built for teams of 3 to 30. Connect Gmail, import your list, and run your first sequence today.
The problem
Outreach is overkill. Manual outreach doesn't scale.
Outreach and SalesLoft cost €80–150+/rep/month and take months to set up.
Manual follow-ups fall through the cracks without a system.
You can't measure which messages actually drive replies.
Prospect status is scattered across inboxes and Sheets.
Your team sends inconsistent outbound — everyone improvises.
How it works
Sequences running in under an hour.
Connect your Gmail account via OAuth in 60 seconds.
Import your prospect list from any CRM via CSV export.
Build a multi-step sequence with message templates and delays.
Enrol prospects — the sequence runs automatically from your inbox.
Track opens, clicks, and replies per sequence and per message.
Work through your task queue for manual follow-ups and calls.
Features
Everything a SaaS outbound team needs.
Focused on the workflows that matter for SDRs and AEs running outbound at companies with 3–30 reps.
Multi-step sequences
Build email sequences with unlimited steps, custom delays between touches, and personalisation variables per message.
Prospect management
Import from CSV, track status across every stage, and manage all leads from a single structured table.
Gmail OAuth
Connect your own Gmail account and send from your own address — no shared inboxes, no custom domain setup.
Open & reply tracking
Per-sequence and per-message analytics: open rate, click rate, reply rate, and unsubscribe rate.
Task queue
Sequences auto-generate follow-up tasks for manual touches. Work through your queue without switching context.
AI insights
AI-powered analysis of sequence performance: which messages convert, where prospects drop, what to test next.
CSV import
Export a prospect list from HubSpot, Salesforce, or any spreadsheet and import in under a minute.
Team workspace
Multiple reps under one workspace. Role-based permissions for reps, managers, and admins.
Sequence analytics
Compare sequence performance across your whole team. Identify top-converting approaches and replicate them.
Who it's for
Built for outbound teams at the right stage.
| Role | Current pain | Toolsmith outcome |
|---|---|---|
| SDR | Manually tracking email touches in a spreadsheet or Notion | Sequences run automatically — focus on replies and calls |
| AE | No visibility on who opened what or when to follow up | Per-prospect engagement history in one view |
| Founder | Running outbound in Gmail with no system or tracking | Structured sequences with measurable reply rates |
| Head of Sales | Every rep doing outbound differently with no shared playbook | Shared sequences the whole team runs consistently |
| Sales Manager | No data on which outbound approaches convert | Sequence-level analytics to find and replicate what works |
Why not Outreach or SalesLoft?
Built for teams that don't need enterprise sales engagement.
Enterprise sequence tools are designed for 50–500+ rep organisations with dedicated RevOps teams and implementation budgets. Most SaaS sales teams don't need that.
| Toolsmith | Enterprise platforms (Outreach, SalesLoft, Apollo sequences) | |
|---|---|---|
| Target team size | 3–30 reps | 50–1,000+ reps |
| Setup time | Under an hour — connect Gmail and import list | Weeks to months of implementation |
| Multi-step sequences | Yes | Yes |
| Email analytics | Yes — per sequence and per message | Yes |
| Sends from your Gmail | Yes — no shared infrastructure | Varies — often shared or custom domain |
| Pricing model | Flat — designed for early-stage teams | Enterprise contract, per-seat pricing |
| CRM integration | CSV import from any CRM | Direct API connectors (often overkill) |
If you have 100+ reps and a dedicated RevOps team, an enterprise platform may be right. If you have 3–30 reps and need outbound sequences running this week, Toolsmith is built for you.
FAQ
Questions about Sequence Sender
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