Guided call scripts that adapt as the conversation does
Toolsmith Sales Scripts gives reps a branching path to follow on every call — with objection rebuttals and competitor battlecards surfaced exactly when they're needed. Build the winning motion once and put it in front of the whole team.
The problem
A script in a doc doesn't survive a real call.
Reps freeze on objections and the call goes off the rails.
Static scripts can't adapt when the prospect zigs instead of zags.
Battlecards live in a wiki nobody opens mid-call.
Discovery drifts and reps forget the questions that qualify.
What works lives in one closer's head, not the team's.
The solution
How Toolsmith Sales Scripts works.
A manager authors a branching script for each call type in a tree editor.
Reps open the right script and follow one clear step at a time.
They click the prospect's response and the script branches accordingly.
Objection rebuttals surface the moment a concern comes up.
Competitor battlecards are one click away, in context.
Publish updates and the whole team is on the new message instantly.
Features
Everything reps need on a live call.
Built for the cadence of a SaaS sales team with 3–30 reps.
Branching scripts
The script adapts as the call unfolds — reps pick the prospect's response and follow the right branch.
Scripts by call type
Separate playbooks for cold calls, discovery, demos, follow-ups, and negotiation.
Objection handling
Tested rebuttals surface the moment an objection comes up — no breaking flow to search.
Competitor battlecards
Positioning, strengths, weaknesses, and landmines for any competitor, one click away.
In-call view
A clean, distraction-free runner that walks reps through one step at a time.
Manager authoring
Managers build and edit scripts in a simple tree editor — no developer needed.
Publish control
Draft scripts privately, then publish them to the team when they're ready.
Shared library
One source of truth for what 'good' sounds like on every type of call.
Fast onboarding
New reps ramp faster by following the same proven path as your best closers.
Consistent messaging
Keep the whole team on-message without scripting every word.
Inside a script
What a branching script looks like.
Each script combines conversational branches with objections and battlecards.
Opening branch
“"Is now still a good time?" → Yes leads to the pitch; No routes to a reschedule path.”
Discovery tree
“Qualifying questions that branch based on company size, tooling, and pain.”
"It's too expensive"
“Surfaces a value-reframe rebuttal and an ROI talking point instantly.”
"We use Competitor X"
“Opens the Competitor X battlecard — where you win and the traps to set.”
Demo path
“A demo flow that branches to the features the prospect actually cares about.”
Close & next steps
“Trial close, handle the last objection, and lock the next meeting.”
Who it's for
Built for everyone who lives on the phone.
| Role | Current pain | Toolsmith outcome |
|---|---|---|
| SDR / BDR | Freezes on objections and loses the thread on cold calls | A branching script with rebuttals one click away keeps the call on rails |
| Account Executive | Discovery and demos drift and miss qualifying questions | Call-type scripts keep every conversation structured and complete |
| Sales Manager | Best practices live in one rep's head, not the team's | Author the winning path once and publish it to the whole team |
| Enablement | New reps take months to sound credible on the phone | Guided scripts cut ramp time and standardise the message |
| Founder selling | No repeatable motion to hand to the first sales hire | Turn what works into a script the next rep can run on day one |
Early access
Pricing designed for SaaS teams at every stage.
Exact pricing is being finalised. Join the waitlist and you'll be the first to know.
Starter
Build and run branching scripts for a single team, with objections and battlecards.
Join waitlistTeam
Unlimited scripts and call types, shared battlecard library, and publish controls.
Join waitlistCustom setup
We turn your best calls into a starter set of scripts and battlecards for your team.
Talk to usFAQ
Questions about Sales Scripts
Get early access
Join the waitlist. We'll reach out with early access details and free tools before launch.